The present study is focused on outlining the sporadic policy elements and concrete practical measures in Hungary that aim to attract highly qualified third-country nationals. The paper enlightens the marginal role of (highly qualified) third-country nationals played in the Hungarian labour market, sketches the reasons for that, and evaluating the challenges for labour market (especially the low efficiency and the distinctly increasing emigration trends) foreshadows the future and calls for a change in focus of labour policy.   Furthermore, in the light of recent developments the study analyses the role of migration of wealthy investors as a creative way to secure an injection of capital into the struggling Hungarian economy following the global debt crisis and the ongoing austerity measures.